THE WASHINGTON HISPANIC
WE’RE SEEN IN ALL THE RIGHT PLACES
In Washington, success lies in whom you know and where you go. So if you want to reach the city’s powerful Latino market – now nearly 1,500,000 strong and growing rapidly – get acquainted with Washington Hispanic. A respected part of the community since 1994, Washington Hispanic is the key to reaching this largely untapped group of consumers with substantial, rising buying power.
Metro-area Hispanics rely on the paper to deliver international, national, and local news each week in Spanish, their language of choice. Advertising in this independent, award-winning publication substantially increases the chances Hispanic consumers will buy your product – studies show that 94 percent of those who read Hispanic print media use the publication for shopping decisions.
So to increase your standing in the nation’s capital, advertise in Washington Hispanic. And be seen in all the right places. Descargar Media Kit
LOCAL
OPEN RATE $40.00
400 inches $38.00
800 inches $36.00
1.000 inches $32.00
1.200 inches $30.00
NATIONAL
OPEN RATE $43.00
8 insertions $41.00
16 insertions $39.00
26 insertions $35.00
52 insertions $33.00
Agency Commission
A 15% Agency commission is allowed to all recognized agencies.
Inserts
Free Standing Inserts are 62.50 per thousand
Prime Advertising Page Rates
For left or right center pages, add 15%.
For back cover page, add 20%.
Color Rates
2 colors : $175
3-4 colors : $500
Deadlines
Space reservations: Monday prior to publication day.
Camera ready: Wednesday prior to publication day.
Copy for proof: Tuesday prior to publication day.
R.O.P. Tabloid
Live matter area 9.5″ x 13″ inches
(6 columns by 13″ inches)
130 lines screen for halftones
Tabloid Measurement – A section,
Sports, Automotive,Real Estate,Entertainment,Classified,Health
1 column 1.5″
2 columns 3″
3 columns 4.6″
4 columns 6.2″
5 columns 7.8″
6 columns 9.5″
Quick price chart based on local open rate b/w:
Full page 6c. x 13″ $3.120,00
1/2 page (horizontal) 6c. x 7″ $1.680,00
1/2 page (vertical) 3c. x 13″ $1.680,00
1/4 page (vertical) 3c. x 7″ $840,00
1/4 page (horizontal) 6c. x 3.5″ $840,00
1/8 page 3c. x 3.5″ $420,00
AD SUBMISSION GUIDELINES
To ensure that your ad will be printed as you designed it, please follow these guidelines.
ELECTRONIC ADS
Most realiable formats: pdf – Portable Document Format (preferred), tif, jpg, eps.
ONLINE ADS
Social Media (Facebook, Instagram, Twitter) & Google Ads.
ACCEPTABLE FILE FORMATS
QXD – Quark Xpress 6.0 or earlier for Mac
Make sure all images and fonts are included on the disk.
Washington Hispanic accepts CDs/DVDs.
AD SEND CODE:– dchis
CAMERA-READY ADS
Please send all camera-ready ads to this address:
Washington Hispanic
8630 Fenton St.,
Suite 518
Silver Spring, M.D. 20910.
ADVERTISING REQUEST
Please contact us with any questions.
Phone: 202-667-8881
Fax: 202-667-8902
Johnny A Yataco
jy@washingtonhispanic.com