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The Washington Hispanic

We're seen in all the right places.

1,500,000+
DC Metro Latino Market
94%
Use Hispanic media for shopping decisions
Since 1994
Part of the community

In Washington, success lies in whom you know and where you go. So if you want to reach the city's powerful Latino market — now nearly 1,500,000 strong and growing rapidly — get acquainted with Washington Hispanic. A respected part of the community since 1994, Washington Hispanic is the key to reaching this largely untapped group of consumers with substantial, rising buying power.

Metro-area Hispanics rely on the paper to deliver international, national, and local news each week in Spanish, their language of choice. Advertising in this independent, award-winning publication substantially increases the chances Hispanic consumers will buy your product — studies show that 94 percent of those who read Hispanic print media use the publication for shopping decisions.

So to increase your standing in the nation's capital, advertise in Washington Hispanic. And be seen in all the right places.

📥 Download our complete Media Kit

Detailed information, audience, formats and case studies.

Download Media Kit

How would you like to advertise?

Advertising Rates

Rates per column-inch. Volume discounts apply.

Local
Open Rate$40.00
400 inches$38.00
800 inches$36.00
1,000 inches$32.00
1,200 inches$30.00
National
Open Rate$43.00
8 insertions$41.00
16 insertions$39.00
26 insertions$35.00
52 insertions$33.00

Quick Price Chart (Local, B/W)

Size Dimensions Price
Full page6c. x 13"$3,120.00
1/2 page (horizontal)6c. x 7"$1,680.00
1/2 page (vertical)3c. x 13"$1,680.00
1/4 page (vertical)3c. x 7"$840.00
1/4 page (horizontal)6c. x 3.5"$840.00
1/8 page3c. x 3.5"$420.00

Agency Commission

A 15% agency commission is allowed to all recognized agencies.

Free Standing Inserts

$62.50 per thousand units.

Prime Advertising Pages

For left or right center pages, add 15%. For back cover page, add 20%.

Color Rates

2 colors: $175 · 3-4 colors: $500

Technical Specifications

📅 Deadlines
  • Space reservations: Monday prior to publication day.
  • Camera ready: Wednesday prior to publication day.
  • Copy for proof: Tuesday prior to publication day.
📐 R.O.P. Tabloid Measurements

Live matter area: 9.5" x 13" (6 columns x 13")
Screen: 130 lines for halftones

Tabloid Measurements (Section A, Sports, Automotive, Real Estate, Entertainment, Classified, Health):

  • 1 column — 1.5"
  • 2 columns — 3"
  • 3 columns — 4.6"
  • 4 columns — 6.2"
  • 5 columns — 7.8"
  • 6 columns — 9.5"
💾 Ad Submission Guidelines

Most reliable formats: PDF (preferred), TIF, JPG, EPS.

Online ads: Social Media (Facebook, Instagram, Twitter) and Google Ads.

Acceptable file formats: Quark Xpress 6.0 or earlier for Mac. Make sure all images and fonts are included on the disk. Washington Hispanic accepts CDs/DVDs.

Ad send code: dchis

Camera-ready ads — please send to:
Washington Hispanic
8630 Fenton St., Suite 518
Silver Spring, MD 20910

Contact Information

👤
Johnny A. Yataco
📞
Phone
📠
Fax
202-667-8902

Request Advertising Information

Fill out the form and our advertising team will contact you to coordinate your campaign.