25 de abril de 201701 de Noviembre 2014, 04:30 pm.

ADVERTISING

THE WASHINGTON HISPANIC
WE’RE SEEN IN ALL THE RIGHT PLACES

Traducción al español
adv-foto

In Washington, success lies in whom you know and where you go. So if you want to reach the city’s powerful Latino market – now nearly 900,000 strong and growing rapidly – get acquainted with Washington Hispanic. A respected part of the community since 1994, Washington Hispanic is the key to reaching this largely untapped group of consumers with substantial, rising buying power.

Metro-area Hispanics rely on the paper to deliver international, national and local news each week in Spanish, their language of choice. Advertising in this independent, award-winning publication substantially increases the chances Hispanic consumers will buy your product – studies show that 94 percent of those who read Hispanic print media use the publication for shopping decisions.

So to increase your standing in the nation’s capital, advertise in Washington Hispanic. And be seen in all the right places.

 Descargar Media Kit

ADVERTISING RATES

  • LOCAL
  • OPEN RATE
    $40.00
  • 400 inches
    $38.00
  • 800 inches
    $36.00
  • 1.000 inches
    $32.00
  • 1.200 inches
    $30.00
  • NATIONAL
  • OPEN RATE
    $43.00
  • 8 insertions
    $41.00
  • 16 insertions
    $39.00
  • 26 insertions
    $35.00
  • 52 insertions
    $33.00
  • Agency Commission
    A 15% Agency commission is allowed to all recognized agencies.
  • Inserts
    Free Standing Inserts are 62.50 per thousand
  • Prime Advertising Page Rates
    For left or right center pages, add 15%.
    For back cover page, add 20%.
  • Color Rates
    2 colors : $175
    3-4 colors : $500
  • Deadlines
    Space reservations: Monday prior to publication day.
    Camera ready: Wednesday prior to publication day.
    Copy for proof: Tuesday prior to publication day.

MECHANICAL REQUIREMENTS

  • R.O.P. Broadsheet
    Live matter area 11″ x 20″ inches
    (6 columns by 20″ inches)
    130 lines screen for halftones
  • Broadsheet Measurement – A section,
    Sports, Automotive

    1 column 1.698″
    2 columns 3.558″
    3 columns 5.418″
    4 columns 7.278″
    5 columns 9.138″
    6 columns 11″
  • Tabloid Measurement – Real Estate,
    Entertainment, Health, WSJ section

    1 column 1.569″
    2 columns 3.306″
    3 columns 5.042″
    4 columns 6.778″
    5 columns 8.514″
    6 columns 10.25″
  • Classified Broadsheet Measurement
    1 column 1.272″
    2 columns 2.661″
    3 columns 4.051″
    4 columns 5.441″
    5 columns 6.831″
    6 columns 8.22″
    7 columns 9.61″
    8 columns 11″

Quick price chart based on local open rate b/w:

  • Full page 6c. x 20″
  • 1/2 page (horizontal) 6c. x 10″
  • 1/2 page (vertical) 3c. x 20″
  • 1/4 page (vertical) 3c. x 10″
  • 1/4 page (horizontal) 6c. x 5″
  • 1/8 page 3c. x 5″
  • $4.800,00
  • $2.400,00
  • $2.400,00
  • $1.200,00
  • $1.200,00
  • $600,00

OTHERS

  • AD SUBMISSION GUIDELINES
    To ensure that your ad will be printed as you designed it, please follow these guidelines.
  • ELECTRONIC ADS
    Most realiable formats: pdf – Portable Document Format (preferred), tif, jpg, eps.
  • ACCEPTABLE FILE FORMATS
    QXD – Quark Xpress 6.0 or earlier for Mac
    Make sure all images and fonts are included on the disk.
    Washington Hispanic accepts CDs/DVDs.
  • AD SEND CODE:– dchis
  • CAMERA-READY ADS
    Please send all camera-ready ads to this address:
    Washington Hispanic
    8701 Georgia Ave.,
    Suite 700
    Silver Spring, M.D. 20910.
  • ADVERTISING REQUEST
    Please contact us with any questions.
    Phone: 240-450-1779
    Fax: 202-667-8902
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